Responsibilities

• Collaborate with the Marketing Manager and cross-functional teams including market research, corporate communications, brand, digital marketing, design, finance, affiliates, clinical, and administrative leadership.
• Identify and analyze consumer trends, market intelligence, and business goals to develop high-impact, insight-driven marketing strategies.
• Utilize analytical thinking and curiosity about consumer, market, and industry trends to provide actionable and measurable recommendations.
• Lead the execution and optimization of marketing initiatives that enhance brand positioning and audience engagement.
• Partner with outside agencies and vendors to support marketing efforts

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-7 years of experience in corporate marketing, strategic planning, or business development.
• Strong leadership, analytical, and communication skills.
• Must reside in Wisconsin, Minnesota, or Iowa at time of hire (Hybrid location requirement).

Preferred

• MBA preferred.
• 2 years of experience engaging with upper-level decision makers.
• Ad agency experience strongly preferred.
• CRM experience strongly preferred.
• Experience leveraging CRM platforms and data-driven mindset ( unicorn skillset ).
• Forward-thinking mindset with the ability to translate insights into strategic actions.