Marketing Communications Specialist North America at Novus International, Inc. | USA

Novus International, Inc.

Marketing Communications Specialist North America

USA (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive North American poultry and swine MarCom strategy to grow brand, engagement, and lead generation.

Must-have: 4+ years marketing/communications experience in agriculture or related field, with a relevant degree or equivalent.
Standout: Proven cross-functional leadership and multi-channel campaign execution in NA markets.

Job Description

Responsibilities

Lead the development and execution of strategic, customer-centric communications plans for North America's poultry and swine business, ensuring continuous progress, alignment with business objectives, and measurable impact.
Own and drive marketing communication initiatives from conception to execution, ensuring stakeholder alignment and business success.
Design and implement integrated, multi-channel marketing communication strategies across digital, print, social media, events, and PR, to include event management.
Drive the planning, execution, and continuous optimization of marketing communication campaigns, ensuring alignment with business goals and maximizing engagement, lead generation, and brand awareness.
Develop and maintain a clear MarCom roadmap, ensuring projects progress efficiently while adjusting for new business priorities and opportunities.
Develop compelling, audience-specific messaging that clearly communicates the value proposition of NOVUS products and solutions, ensuring consistency across all communication channels.
Write, proofread, and edit creative and technical content for various platforms.
Develop marketing materials, ensuring alignment with brand guidelines and customer pain points.
Direct and manage external agency partners and vendors, ensuring timely execution, innovation, and effectiveness in campaign delivery.
Support and execute thought leadership initiatives, including white papers, blogs, webinars, and speaking engagements, to position NOVUS as an industry leader.
Ensure all marketing communications reinforce NOVUS’ brand positioning and market differentiation in the swine and poultry sectors.
Proactively identify opportunities and gaps in current marketing communications efforts and implement solutions to improve campaign effectiveness.
Analyze industry trends and provide strategic recommendations to enhance marketing effectiveness and customer engagement.
Use marketing analytics tools (Google Analytics, Salesforce, HubSpot, etc.) to track performance, optimize marketing strategies, and ensure continuous improvement.
Implement performance tracking methodologies to refine messaging and optimize campaign success.
Develop relationships with key media publications and editors in North America.
Serve as the primary marketing and communications contact for North American poultry and swine businesses, engaging proactively with key internal and external stakeholders.
Continuously explore and propose innovative marketing communication tactics, leveraging emerging technologies, digital platforms, and industry trends.
Lead cross-functional collaboration to align MarCom initiatives with sales and business development goals, ensuring a seamless go-to-market approach.

Requirements

Bachelor’s degree in Animal Science, Life Science Communications, Marketing, Business, or a related field, OR comparable training with 4+ years of experience in marketing and/or marketing communications within the agriculture industry.
Strong awareness of North American poultry and swine industries, including economics and key drivers.
Proven ability to develop and drive strategic marketing campaigns, identify opportunities, and adjust marketing efforts based on insights.
Ability to synthesize complex information and provide actionable analysis.
Experience with brand positioning, thought leadership initiatives, and storytelling to enhance market presence.
Strong leadership and ownership mindset with the ability to drive projects forward, ensure deadlines are met, and make proactive adjustments as needed.
Strong collaboration skills with global cross-functional teams.
Ability to manage competing priorities in a fast-paced, multicultural organization.
Experience with multi-channel marketing strategy development and execution.
Strong understanding of digital marketing, CRM, and analytics tools (Google Analytics, Salesforce, HubSpot, etc.).
Customer-focused mindset, ensuring marketing strategies align with industry needs and challenges.
Proactive, problem-solving approach, with the ability to drive innovation and efficiency.
Excellent oral and written communication skills.
Fluent in English

Benefits

Robust Benefits Package: Market-competitive compensation and locally selected benefits in every country where we operate.
Hybrid Work Model: We are committed to your work-life balance. Our hybrid work model lets you thrive whether you're at the office or working remotely.
Comprehensive Well-Being: Our employees’ well-being matters. We offer a variety of programs to support physical, mental, and emotional health.

Novus International, Inc.

NOVUS is a global leader in health and nutrition solutions for the animal agriculture industry. Customers worldwide trust NOVUS products as an integral part of their daily animal agricultural operations. Connect with us at:www.novusint.comwww.facebook.com/novusintwww.youtube.com/novusinternationalSocial Media For Public Usage and User Generated Content Policyhttp://www.novusint.com/pages/socialmediaforpublicusageandusergeneratedcontentpolicy

Founded in 1991

Chesterfield, Missouri, USA

763 employees (36 in marketing)

www.novusint.com