Marketing Communications Specialist

Holland, MI (On-site)

$58K/yr – $68K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand-aligned marketing assets and sales enablement for Code Blue, producing polished print/digital materials and social content while coordinating with cross-functional teams.

  • Own creation of marketing assets (one-pagers, decks, videos) and customer success content.
  • Must-have: 4–6 years in marketing/communications with solid graphic design and Adobe Creative Suite expertise.
  • Standout: cross-functional collaboration in a small, fast-moving team and centralized asset library maintenance.

Job Description

Responsibilities

  • Create and edit marketing digital and print marketing assets including one-pagers, fliers, presentations, videos, email campaigns, and social content using established templates and brand guidelines.
  • Own the creation of customer success content (case studies, testimonials, quotes, etc.) to support sales enablement and marketing campaigns
  • Develop clear, customer-focused visual and written messaging that translates technical product information into accessible content.
  • Produce sales enablement materials and tools that communicate products and promotions to support channel partners and internal team.
  • Create sales-requested mockups to support opportunities, demos, and proposals.
  • Ensure consistent application of brand standards across all company materials.
  • Digital Media Production & Management: Manage and update website digital assets and content in coordination with Sales & Marketing Operations Specialist, leadership, and external partners.
  • Generate and maintain social media content calendar and build out existing Content Playbook.
  • Create, manage, and maintain all social media content and posts following the Code Blue Content Playbook and calendar.
  • Oversee the creation of product and educational videos and collaborate with sales & marketing leadership and outside vendors to prioritize, design, and produce.

Requirements

  • 4-6 years of experience in marketing, marketing communications, creative services, or a closely related role.
  • Solid graphic design capabilities with experience creating polished, brand-consistent digital and print materials.
  • Proficient with Adobe Creative Suite (InDesign, Illustrator, and Photoshop)
  • Experience creating and managing social media content on multiple platforms
  • Proficient writing skills
  • Comfort working cross-functionally in a fast-moving, small-team environment.
  • Highly organized with strong attention to detail and follow through

Nice To Have

  • Experience marketing B2B technology, manufacturing, infrastructure, or public-safety-related products.
  • Experience managing website content.
  • Familiarity with marketing automation and CRM/email marketing platforms
  • Bachelor\'s degree in Marketing, Communications, Graphic Design, Journalism, or a related field is preferred.
  • Practical portfolio examples that demonstrate brand and marketing execution experience.

Benefits

  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance