Marketing Communications Specialist

USA (Remote)

$90K/yr – $135K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end marketing execution across multi-channel journeys, turning customer insights into cohesive campaigns that align with product launches and field interactions.

  • Campaign & Channel Coordination: ensure connected experience across email, CRM, digital, events, and field activation.
  • Messaging & GTM: translate product and brand strategies into customer-focused messaging and activation plans.
  • Performance & Delivery: manage timelines, cross-team delivery, and field readiness for launches

Job Description

Responsibilities

  • Support a consistent, customer-first experience across digital, in-person, and field touchpoints.
  • Translate customer insights into timely, personalized engagement across journeys.
  • Ensure marketing strategies reflect the full customer journey, not just tactics.
  • Partner with sales and customer-facing teams to improve on-the-ground interactions.
  • Own execution of integrated marketing initiatives, including campaigns and product launch promotion.
  • Coordinate campaigns and product launches across CRM, digital, events, and field activation.
  • Drive customer engagement tactics across CRM, digital, events, and field activation.
  • Enable sales with aligned marketing assets and training.
  • Create and manage communications across owned content, social, email, website, events, and vendor collaborations.
  • Translate marketing and CX strategies into actionable plans with timelines.

Requirements

  • Bachelors Degree
  • Strong understanding of customer journeys and engagement strategies
  • Experience executing multi-channel marketing strategies or campaigns
  • Strong project management and stakeholder coordination skills
  • Ability to translate strategy into execution
  • Familiarity with marketing and customer engagement metrics

Preferred

  • 3+ of experience in marketing, marketing communications, or related field.

Benefits

  • health care, vision, dental, retirement, PTO, sick leave, etc..
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Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

Founded in 1999
Leverkusen, North Rhine-Westphalia, DEU
96K employees (6,644 in marketing)

Traffic Signals

Monthly Visitors
962.4K
Monthly Google Ads Budget
$48.5K
Traffic Source Mix
Search
52.9%
Direct
34.9%
Referral
7.6%
Social
3.6%
Paid
1%

Headcount Trend

Current headcount: ~95.8K

Marketing Team

Marketing Team Size
5,580 (6% of company)
Median Career Experience
16.5 years
Median Tenure
9.1 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$9.3B
Last Raise
$332.1M
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $332.1M
  • Dec 2024
    Post IPO Debt • $5.3B
  • Nov 2022
    Grant • $12M

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