Marketing Communications Manager

Fort Lauderdale, FL (On-site)

$80K/yr – $90K/yrMid Level6+ years expOther

Posted 4 months ago

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Job Summary

Drive strategic marketing and communications for Hernandez Development & Construction, owning high-end print and digital assets with InDesign mastery for a $2B+ portfolio.

  • Must-have: Expert InDesign skills and 6–10 years in Marketing/Communications/PR.
  • Standout: CRE/EC/Industrial Development experience preferred.

Job Description

Responsibilities

  • Lead the creation and layout of sophisticated pitch decks, capital call presentations, and “Problem/Solution/Result” case studies exclusively using Adobe InDesign.
  • Codify and protect the “Hernandez Way” brand voice, ensuring consistency in our “Full Lifecycle” story across all digital and physical platforms.
  • Draft and distribute press releases, LinkedIn content for leadership, and project milestone updates (e.g., SFBJ Structures Awards).
  • Design and lead messaging for our "Purpose Driven" culture, including company-wide weekly meetings to keep our internal teams aligned and connected.
  • End-to-end planning and execution of all project events, including Groundbreakings, Topping-Out ceremonies, and Ribbon Cuttings.
  • Own the logistics and visual branding for major tradeshows (e.g., ICSC, NAIOP, CSSA). This includes booth design, high-end marketing collateral, and attendee engagement strategy.
  • Organize internal company-wide events that reinforce our core values and foster a collaborative team environment.
  • Turn our job sites into active marketing tools by designing high-visibility project signage and QR-enabled fence wraps (expert-level print production management).
  • Oversee the evolution of buildwithhernandez.com, ensuring it functions as a high-performing tool with an optimized, current portfolio.
  • Coordinate with drone pilots and photographers to capture progress on our portfolio for use in reports, presentations, and marketing materials.
  • CRM & Automation: Streamline HubSpot/Salesforce to automate lead-capture and "drip" campaigns.

Requirements

  • Expert-level proficiency in Adobe InDesign is non-negotiable. You should be comfortable building multi-page, complex layouts from scratch for professional print and digital distribution.
  • 6–10 years of experience in Marketing, Corporate Communications, or PR.
  • Exceptional writing skills with the ability to turn complex construction concepts into engaging, professional copy.
  • A proactive, detail-oriented "doer" who understands the future-focused nature of our $2B+ portfolio.

Preferred

  • Previous experience in CRE, AEC, or Industrial Development is highly preferred.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • 401(k) with company matching.
  • Paid Time Off (PTO), professional development opportunities, and a "Purpose Driven" team environment that celebrates growth and momentum.