Responsibilities

• Develop and manage content calendars across Crescent Brands’ portfolio of businesses.
• Research, write, and edit blog articles, product announcements, customer stories, newsletters, website content, email campaigns, social media content, and sales communications.
• Partner with Product Managers, Sales, and Customer Experience teams to identify content opportunities and develop customer-focused marketing materials.
• Translate technical product information into clear, compelling messaging for customers, distributors, retailers, and industry partners.
• Identify content opportunities and campaign ideas that support product launches, business priorities, and customer engagement goals.
• Develop and execute marketing campaigns that support product launches, business priorities, and customer engagement initiatives.
• Create campaign themes, messaging, and content plans across digital, email, social media, website, and trade channels.
• Coordinate marketing activities across multiple brands and product categories.
• Measure campaign performance and recommend opportunities for optimization and improvement.
• Partner with Product Management to support the successful launch of new products and collections.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• 4–7 years of experience in marketing communications, content marketing, brand marketing, or related marketing roles.
• Exceptional writing, editing, and proofreading skills.
• Strong project management and organizational abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience with email marketing platforms, content management systems, and social media management tools.
• Proficiency in Microsoft Office.

Preferred

• Experience in B2B marketing, manufacturing, or product-focused marketing environments preferred.
• Experience supporting product launches and multi-brand organizations.
• Familiarity with trade shows, distributor marketing, and dealer communications.
• Basic understanding of digital marketing analytics and SEO.

Benefits

• Comprehensive benefits package including health, retirement plan, and paid time off