Responsibilities

• Strategic Leadership (30%)
• Lead development of the external and internal marketing and communications strategy grounded in the four Strategic Priorities: (Client Experience & Success, Measuring Impact, Customer Orientation, Team Culture)
• Translate priorities into annual and quarterly marketing goals, KPIs, and messaging plans.
• Ensure consistent agency-wide brand identity, tone, and messaging across all touchpoints.
• Lead market and audience research to inform decision-making and identify opportunities.
• Represent the marketing function in cross-functional planning efforts with OA leadership, program leaders, and senior staff.
• Brand, Content, and Messaging Direction (25%)
• Serve as the editorial and creative director for organizational messaging, ensuring clarity, quality, and mission alignment.
• Direct storytelling priorities, including testimonials, program impact stories, and donor-oriented messaging.
• Oversee the agency’s content calendar and campaign strategy (digital, social, print, email, and PR).
• Digital and Agency Presence Oversight (20%)
• Ensure strategic direction for the organization’s website and digital channels, collaborating with staff and external vendors on enhancements and performance.
• Oversee social media strategy, analytics, and reputation management (execution done by Marketing Specialist).
• Use data-driven insights to evaluate communication effectiveness and optimize performance.
• Project Management & Team Leadership (15%)
• Supervise, mentor, and develop the Marketing Specialist.
• Establish work prioritization systems, ticketing processes, and cross-department intake for marketing requests.
• Coordinate creative, digital, and media vendors; manage timelines and outputs.
• Planning & Budget Management (10%)
• Develop and monitor the annual marketing budget? [Note: original text says “Develop and monitor the annual marketing budget.”]