Responsibilities

• Publish 5–7 posts per week across five platforms — in practice 2–3 original pieces, smartly repurposed. One strong Reel becomes a TikTok and a YouTube Short.
• Shoot and edit short-form video from program footage, events and student features. This is the heart of the role.
• Cover IMPACTdmv events in person as needed. Workshops, club meetings, networking events, school visits, showcases. We publish the calendar in advance so you can plan around classes.
• Write captions that sound like a person, not a press release, and that shift in tone from TikTok to LinkedIn.
• Grow engagement, and know why it grew. Track performance, report on it, bring recommendations. We would rather hear an idea failed and why than watch it quietly disappear.
• Maintain the content calendar so posting is planned, not panicked.
• Protect our students. Follow media release and privacy rules carefully. Many of the people in our content are minors.

Requirements

• Currently enrolled undergraduate or graduate student
• Minimum 3.0 cumulative GPA
• Demonstrated experience creating Reels and TikToks (personal accounts absolutely count)
• Fluency across Instagram, TikTok, LinkedIn, Facebook and YouTube
• Reliable internet
• A phone or camera that shoots video, and your own editing setup (we provide access to tools like Canva and CapCut)
• Strong writing and spelling
• Dependability on a posting schedule
• Reliable transportation and availability to travel to Prince George's County for events, including some evenings and Saturdays.

Preferred

• Studying marketing, communications, journalism, digital media or PR but a strong portfolio matters more than your major
• CapCut proficiency (strongly preferred)
• Canva
• Experience with scheduling tools and platform analytics
• Graphic design, photography or motion graphics ability
• An account you have grown yourself
• Connection to Prince George's County or the DMV.