Responsibilities

• Develop and implement social media strategies aligned to business goals.
• Create, schedule & publish content across social media platforms.
• Monitor and respond to comments, messages and mentions to foster community engagement.
• Collaborate with Marketing Team and key stakeholders to develop cross-channel assets.
• Track social media performance metrics to understand reach and engagement.
• Stay current with platform updates, emerging social trends and best practices.
• Develop and execute content marketing strategies that align with business goals and target audience needs.
• Create high-quality, engaging content across various formats, that could include, but is not limited to web or blog content, email campaigns, educational assets, videos and more.
• Create and manage financial education content and vendor(s) relationships, if applicable.
• Research customer needs and market trends to help us position our products effectively against competitors.

Requirements

• Education and Experience: Associate's degree required. Bachelor’s degree in marketing, communications, journalism or related field, preferred. Ideal candidates will have two to four years of experience in marketing or related field, with responsibility for social media content creation and community management, or related experience and/or training; or equivalent combination of education and experience. Experience in financial services marketing is a strong plus.
• Excellent writing, editing, and proofreading skills with a sharp eye for detail.
• Hands-on experience managing corporate social media accounts and building online communities.
• Familiarity with social media platforms and scheduling tools, basic design tools (i.e. Canva), email and marketing automation platforms (i.e. Constant Contact, MailChimp, etc).
• Knowledge and proficiency in Microsoft Office Suite
• Self-starter, with strong organizational skills and the ability to prioritize and manage multiple projects and deadlines at the same time.
• A collaborative mindset with a strong desire to learn and grow within a fast-paced team environment.

Preferred

• Bachelor’s degree in marketing, communications, journalism or related field, preferred.
• Experience in financial services marketing is a strong plus.