Responsibilities

• Build and implement Higher Education email campaigns by partnering with Marketing Operations Managers to execute campaigns from planning through deployment.
• Develop and maintain campaign project management plans and stakeholder send calendars to coordinate priorities, timelines, and campaign delivery.
• Collaborate with Marketing Operations Engineers to automate campaign build and send processes through platform APIs, improving efficiency and scalability.
• Serve as the primary Higher Education platform administrator for marketing automation platforms, including Drift, ensuring platform functionality and operational support.
• Serve as the marketing automation platforms expert by establishing, documenting, and socializing governance processes for platform selection and utilization.
• Partner with data engineers to standardize campaign execution across marketing automation platforms and create consistent, scalable processes.
• Document platform functionality and build solutions across marketing automation platforms to maintain key capabilities and support ongoing business needs.
• Lead the evaluation of AI toolsets within marketing automation platforms, identifying practical use cases and adoption opportunities.
• Develop and implement AI adoption strategies to streamline campaign implementation and improve operational efficiency.
• Collaborate with the broader Marketing Operations team to identify and resolve data and process gaps that enable AI-enhanced workflows and continuous improvement.