Responsibilities

• Build, execute, and optimize automated email and nurture campaigns that support patient education, engagement, and outreach using platforms such as Salesforce Marketing Cloud (SFMC).
• Support day‑to‑day management of the marketing automation platform, including campaign setup, list segmentation, reporting, integrations, and basic troubleshooting.
• Deliver patient‑centered and accessible email communications that are clear, empathetic, and appropriate for diverse audiences.
• Assist with lead and audience lifecycle management processes, including segmentation, basic lead scoring, and data hygiene, to improve targeting, engagement, and conversion.
• Monitor and report on campaign performance metrics such as open rates, click‑through rates, and conversions, and share insights to help improve effectiveness.
• Conduct A/B testing on subject lines, content, and timing to enhance engagement, effectiveness, and overall impact.
• Collaborate with internal marketing, digital, and creative teams to ensure messaging is consistent, patient‑focused, and aligned with Texas Oncology’s brand standards.
• Ensure all marketing automation activities adhere to email compliance requirements (e.g., CAN-SPAMP) and healthcare data privacy expectations (e.g. HIPAA).

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field.
• 2-3 years of experience in marketing automation, digital marketing, email marketing, or marketing operations (internship or early‑career experience considered).
• Hands‑on experience or foundational knowledge of marketing automation platforms such as Salesforce Marketing Cloud (SFMC); familiarity with CRM systems like Salesforce is a plus.
• Strong analytical skills with the ability to interpret data, track campaign performance, and identify opportunities for improvement.
• Basic understanding of database management concepts, including segmentation and data quality practices.
• Working knowledge of HTML/CSS for simple email or template edits preferred.
• Clear written and verbal communication skills, strong organization, attention to detail, and a collaborative mindset suited to a healthcare environment.
• Familiarity with project management tools such as Asana and JIRA.