Marketing Automation Specialist at Senergy Petroleum | Gilbert, AZ

Senergy Petroleum

Marketing Automation Specialist

Gilbert, AZ (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the marketing automation backbone for email campaigns and lifecycle data, tying NetSuite and other platforms together to drive KPI driven optimization and better campaign ROI.

Plan and optimize email marketing, segmentation, testing, and deployment with KPI-driven insights.
Own marketing automation integrations and data hygiene to support measurement and reporting.
Translate campaign metrics into actionable recommendations to lift conversion and ROI.

Job Description

Responsibilities

Develop a working knowledge of Senergy’s products and service offerings, sales polices, processes, systems, and practices, as well as other related company information systems.
Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Maintain Marketing Automation integration with NetSuite and assist in the integration of additional platforms into the marketing automation software
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Support essential marketing operations initiatives using marketing automation abilities such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
Duties and responsibilities may be modified as directed by management.
Represent and promote Senergy in a professional, dignified, and ethical manner.

Requirements

Minimum 1-3 years of marketing automation experience (must have been your focus)
Minimum 1 year experience with marketing automation tools required
Honest, dependable and a team player
Able to work in a fast-paced environment
Energetic self-starter
Exceptional verbal and written communication skills
Problem solving and listening skills
Organized and able to multi-task

Preferred

Bilingual English and Spanish preferred
Adobe Cloud experience
One (1) year of sales experience
One (1) year of B2B experience
Experience in transportation, lubricants, fuel, or a related industry
Netsuite proficiency

Senergy Petroleum

Senergy Petroleum leads the Southwest and Rockies petroleum industry. We prioritize innovation to stay competitive and attract the best professionals to shape the industry’s future. Our company culture has always been based on hiring the best people and allowing them to build and rebuild the industry.Our technology-driven fleet, high-quality products, and cutting-edge services make Senergy Petroleum powerful enough to handle your needs, and local enough to care.Our technology-driven fleet, high-quality products and cutting-edge services make Senergy Petroleum powerful enough to handle your needs, and local enough to care.

Founded in 2013

Phoenix, Arizona, USA

235 employees (4 in marketing)

linktr.ee/senergypetroleum