Marketing Automation Specialist (Scottsdale, AZ)

Scottsdale, AZ (On-site)

$79K/yr – $119K/yrMid LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel member marketing programs with a data driven, automation first mindset that links CRM data to audience targeting, campaign design, and vendor management to deliver measurable impact.

  • Growth Infrastructure: Build and maintain the automation architecture, data criteria, and integrations to scale campaigns.
  • Campaign Execution: Run on time, multi-channel campaigns with creative and vendor coordination, then optimize based on performance.
  • Performance Analytics: Monitor metrics, report health to stakeholders, and drive iterative improvements across channels.

Job Description

Responsibilities

  • Personally, provides exceptional member service; uses Service Standards in every work-related interaction.
  • Actively participates in meeting the goals of the department and the Credit Union.
  • Uses organizational tools and techniques to complete tasks on time and successfully manage multiple competing priorities simultaneously.
  • Takes the lead to identify opportunities for automated campaigns that bring value to our members and create operational efficiencies.
  • Collaborates with various departments throughout the organization to gain an understanding of core systems and data sources to help define campaign objectives.
  • Leads the development of campaign architecture by working with technical departments and third-party vendors.
  • Analyzes processes, identifies areas of improvement and spearheads the implementation of those changes.
  • Applies member and relationship information from CRM system to target audiences, preferences and key data attributes to achieve campaign objectives.
  • Coordinates a multi-channel communication strategy that delivers to campaign objectives, gaining agreement from key stakeholders.
  • Manages agency and freelance designers to communicate create campaign deliverables.

Benefits

  • Weekly pay
  • 401K Retirement Savings Plan with company match
  • Paid time off accrual begins upon hire
  • Paid sick leave
  • Company-provided life insurance at up to twice your annual salary
  • Financial Education Programs
  • DoorDash DashPass
  • Medical, Dental, and Vision Insurance for part-time and full-time employees
  • Modern Health
  • Care.com subscription
  • Teladoc
  • Pet Insurance
  • Team members are eligible to apply for assistance with educational expenses through ArrowHeart's scholarship program.
Arrowhead Credit Union logo

Arrowhead Credit Union

As a not-for-profit organization, we give back to our growing membership in the form of better rates, lower fees, and hundreds of volunteer hours every year. We proudly serve the communities of Riverside and San Bernardino counties, select areas of Los Angeles County, and the desert communities of Needles and Bullhead City. We’re Hiring! If you’re warm, caring, friendly and have a passion for serving others, then you’re at the right place. With opportunities throughout the communities we serve, we’re looking for people with strong integrity, an open mind, who are courageous, and enjoy being part of one team who makes an impact on the community. If that’s you, check out our open positions at arrowheadcu.org/careers.

Founded in 1949
Rancho Cucamonga, California, USA
304 employees (10 in marketing)

Traffic Signals

Monthly Visitors
299.1K
Monthly Google Ads Budget
$40K
Traffic Source Mix
Search
22.5%
Direct
74.6%
Referral
2.5%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~304

Marketing Team

Marketing Team Size
10 (3% of company)