Responsibilities

• Support the development of lifecycle journeys including onboarding, wellness, reactivation, and loyalty programs
• Analyze campaign performance to identify trends, insights, and optimization opportunities
• Assist in building and refining audience segmentation strategies using CDP and CRM data
• Contribute to A/B testing plans, including hypothesis development, execution, and results analysis
• Identify opportunities to improve personalization and dynamic content strategies
• Build and deploy email, SMS, and automated journeys in Salesforce Marketing Cloud
• Configure Journey Builder workflows, including triggers, decision splits, and personalization logic
• Develop and manage audience segments and data extensions
• Execute thorough QA processes to ensure accuracy across targeting, content, and timing
• Troubleshoot issues related to campaign setup, data flows, and delivery
• Maintain documentation for campaign builds, workflows, and governance standards

Requirements

• 2–5 years of experience in lifecycle marketing, CRM, or marketing automation
• Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio preferred)
• Strong understanding of customer journey design, segmentation, and personalization
• Experience analyzing campaign performance and applying insights to improve results
• Familiarity with A/B testing methodologies and KPI tracking
• High attention to detail with strong QA and execution discipline
• Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously
• Excellent communication skills and ability to collaborate across teams

Preferred

• Experience working with a Customer Data Platform (CDP)
• Basic knowledge of SQL, AMPscript, or HTML for email
• Experience in healthcare, veterinary, or multi-location business models

Benefits

• Comprehensive coverage including Health, Dental, and Vision insurance, plus 24/7 access to doctors through Teladoc
• 401k featuring a generous company match, plus Life Insurance and Short-Term Disability options
• Significant opportunities for upward mobility and career growth within a rapidly expanding organization
• Join a nationwide community of over 20,000 veterinary professionals and a Home Office team that lives by our WAG values
• Generous paid time off and company-wide holidays, discounted veterinary care for your pets, and access to an online discount platform