Responsibilities

• Develop, implement, and optimize marketing automation strategies using platforms such as WordPress, High Level, Zapier, Make, CallRail, WhatConverts, Looker Studio, Agency Analytics, CRM systems, Email Marketing Platforms, and many others.
• Manage all aspects of the company's software and automation platforms.
• Utilize API knowledge to automate as much as possible for our team and clients.
• Build, maintain, and continuously refine a full-funnel attribution framework — including first-touch, last-touch, linear, time-decay, and data-driven models — to accurately credit marketing channels, campaigns, and touchpoints for leads and closed revenue.
• Implement and manage closed-loop attribution by connecting lead source data from tools such as CallRail and WhatConverts back to CRM outcomes, ensuring marketing spend is tied directly to closed deals and actual ROI.
• Configure and maintain UTM parameter governance across all paid, organic, email, and social channels to ensure consistent, clean data flows into GA4, Google Ads, and reporting dashboards.
• Develop and manage cross-channel attribution reporting in Looker Studio and Agency Analytics, providing stakeholders with clear visibility into which channels and campaigns are driving pipeline and revenue.
• Integrate offline conversion tracking (phone calls, form submissions, in-person interactions) into the attribution stack using tools like CallRail, WhatConverts, and GA4 import features.
• Develop and maintain scalable attribution for digital marketing efforts including closed-loop data feeds.
• Build repeatable SOPs surrounding onboarding, High Level, GA4, GSC, Google Ads, Social Media Ads, and client reporting.