Responsibilities

• Marketing Tech-Stack Management - oversee and optimize our marketing systems and tools (including CRM systems, email marketing platforms, event platforms, analytics tools), and work collaboratively with the revops team for seamless integration, enhancements.
• Data Management and Analytics - ensure data quality and compliance. Analyze data and performance metrics to identify trends, patterns, and opportunities for improvement, and provide insights and recommendations to the leadership team.
• Lead Management - Manage the lead generation and lead lifecycle processes (creation, optimization, data flow, etc.)
• Campaign Management - manage operational processes and automations, including setting up forms, automated emails, UTMs generation, testing, data import and analysis.

Requirements

• 2-5 years of experience in marketing operations/automations - preferably in a SaaS company
• Demonstrated experience with marketing technology tools and platforms such as marketing automations platforms, event platforms, email marketing tools, marketing contents platform, lead generation tools.
• At least 2 years hands-on experience with HubSpot, including implementing and maintaining workflows, forms, email templates, data management, system administration, and Integration with SFDC - a Must
• Experience working with Webflow
• Strong understanding of marketing data and reporting, preferably with Looker Studio and Salesforce.
• Business-oriented with a solid understanding of marketing strategies and approaches
• Strong project management skills - a Must
• Experience working with business stakeholders and ability to analyze business requirements
• Great passion for information systems, technology, and processes
• Strong self-learning abilities
• Excellent written and verbal communication skills are required (English)

Preferred

• Familiarity with Google Analytics, Tag Manager skills and hands-on experience
• Hands-on experience with Salesforce, Workato