Marketing Automation Specialist

Irvine, CA (On-site)

$70K/yr – $75K/yrMid Level1+ years expFull time

Posted 7 days ago

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Job Summary

Own multiple client engagements by guiding campaigns, onboarding, and ongoing strategic support within a marketing automation platform.

  • Build and maintain relationships with client contacts while coordinating across engagements
  • Lead implementation, onboarding, and platform training for new clients
  • Advise on strategic marketing approaches and provide responsive issue resolution

Job Description

Responsibilities

  • Build and manage professional relationships with multiple client contacts simultaneously, serving as a trusted point of contact across each engagement
  • Oversee the development and execution of client campaigns within the marketing automation platform, ensuring accuracy, timeliness, and alignment with client objectives
  • Coordinate internally across client projects, facilitating best practice sharing and cross-functional alignment
  • Provide clients with strategic marketing recommendations and responsive support across questions, issues, and troubleshooting
  • Lead implementation and onboarding for new clients, including platform training and foundational setup

Requirements

  • Marketing Automation Experience: 1+ years of experience in email marketing or marketing automation; Eloqua experience strongly preferred
  • Industry Domain Knowledge: Demonstrated experience with revenue-generating marketing campaigns and a deep familiarity with the college athletics industry; a customer-first mindset and a proven ability to resolve issues with professionalism and efficiency
  • Technical & Strategic Aptitude: Strong proficiency in marketing strategy with an emphasis on driving ticket sales and donor engagement
  • Communication & Collaboration: Professional, personable, and positive in all interactions; an active listener with excellent verbal and written communication skills and a demonstrated commitment to Passion, Accountability, and Collaboration
  • Autonomy & Judgment: Ability to work effectively under moderate to limited supervision while exercising sound situational awareness and independent decision-making

Benefits

  • Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans
  • Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays
  • 401(k) + Match, and Short/Long Term Disability
  • Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
LEARFIELD logo

LEARFIELD

4.1 Glassdoor

LEARFIELD is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events. We offer our partner institutions, brand sponsors, and fans unmatched access to premier media and content, as well as data-driven solutions across our digital and technology platforms, brand management and marketing programs, multimedia rights strategies, NIL expertise, and ticketing/fundraising services. LEARFIELD’s business lines serve every fan touch point – from tickets and licensed merchandise, to digital content and mobile apps, to sponsor and brand engagement, to in-venue experiences – providing a 365-day, 24/7 connection to consumers and fans. Our passionate team members are grounded in our company values to build trust, be fans of one another, power tomorrow, create & connect communities, and have fun. Career opportunities shared via LinkedIn and on our website include openings across the country and all of our business lines: LEARFIELD Amplify, LEARFIELD multimedia rights, CLC, Paciolan, SIDEARM, and MogoSME. We have corporate offices in Plano, TX (HQ); Atlanta, GA; Jefferson City, MO; Winston-Salem, NC and Irvine, CA.

Founded in 1972
Plano, Texas, USA
1.5K employees (361 in marketing)
78% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
104.1K
Traffic Source Mix
Search
32.1%
Direct
52.9%
Referral
13.6%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
294 (20% of company)
Median Career Experience
7 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$150M
Last Raise
$150M
Private Equity, 3 years ago

Funding History

  • Sep 2023
    Private Equity • $150M

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