Responsibilities

• Campaign and automation execution. Execute marketing automation tactics by building campaign, lists, and form completion actions that support attribution, segmentation, and campaign objectives across the marketing funnel.
• Forms development and optimization. Design, maintain, and optimize web forms and form handlers to support transactional and marketing use cases, while improving conversion performance.
• Communicate and collaborate. Partner with IST, MarTech, and other cross-functional teams to ensure automation efforts are effectively integrated, scalable, and aligned with enterprise marketing systems and priorities.
• Measurement and continuous improvement. Monitor and report on performance metrics for automation programs, analyzing workflows and outcomes to identify opportunities for optimization, efficiency, and improved effectiveness.
• Learn and grow. Stay current on marketing automation standards, privacy requirements, and industry best practices to ensure compliant, consistent execution. Document best practices and recommend process improvements.

Requirements

• 2+ years of experience supporting marketing automation, preferably in B2B tech companies
• Strong verbal and written communication skills with a demonstrated ability to collaborate cross-functional
• Analytical mindset with the ability to interpret data and support data-driven outcomes
• Ability to work independently, prioritize effectively, and deliver results in a fast-paced, deadline driven environment
• Proficiency in translating business requirements into technical specifications
• Capable of creative problem solving
• Experience leveraging CRM and marketing automation administration tools
• Bachelor’s degree in marketing, business, or a related field
• Ability to travel domestically or internationally (up to ~10%); travel needs may vary based on business requirements
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Preferred

• Certification in marketing automation tools
• Experience with Salesforce and Marketo
• Knowledge of Project Management tools (e.g. MS Project, Workfront)
• Experience using HTML, CSS, and Java

Benefits

• Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.