Responsibilities

• Develop, build, and deploy email and SMS campaigns, including promotional, nurture, and transactional messaging.
• Set up, manage, and optimize automated workflows across marketing automation platforms to support lead generation, nurturing, and customer engagement.
• Own campaign setup including segmentation, personalization, scheduling, testing, and quality assurance.
• Coordinate with copywriters, designers, and stakeholders to ensure campaigns are built accurately and launched on schedule.
• Create and manage landing pages, forms, and lead capture mechanisms within marketing automation platforms.
• Maintain integrations between CRM, marketing automation platforms, and other systems using tools such as Zapier or native integrations.
• Ensure data accuracy, list hygiene, and compliance with CAN-SPAM and related regulations.
• Monitor deliverability, open rates, click through rates, conversion metrics, and other key performance indicators.
• Support A/B testing initiatives on subject lines, creative, messaging, and send times to improve performance.
• Generate recurring reports on campaign effectiveness and provide insights to improve engagement and conversion rates.

Requirements

• 3+ years of experience in email marketing and marketing automation within platforms such as HubSpot, Salesforce Marketing Cloud, Klaviyo, Marketo, or similar systems.
• Hands on experience building automated workflows and multi step nurture campaigns.
• Strong understanding of segmentation, triggers, personalization, and behavioral targeting.
• Experience with CRM integrations and tools such as Zapier or similar automation platforms.
• Familiarity with landing page builders and lead capture optimization.
• Strong analytical skills with experience interpreting campaign performance metrics.
• Working knowledge of email deliverability standards and compliance regulations.
• Excellent attention to detail and quality assurance discipline.
• Ability to manage multiple campaigns and deadlines in a fast paced, performance driven environment.
• Collaborative mindset with strong communication skills.

Benefits

• Medical, dental, and vision for employees and their dependents
• Paid Time Off policy that increases based on tenure with the company
• Employee Assistance Program through Mutual of Omaha
• 401k with company match
• Pet Insurance through MetLife for your 10X pets
• Company Paid Employee wellness initiatives through BeyondMed
• Professional Development through Continued Education: we provide team members complete access to our range of educational resources valued at over $250,000 in areas such as Sales, Operations, People, Finance and Marketing
• Uncapped Commission Potential: all team members have the opportunity to sell our Products/Services (and are trained on how to do so)