Responsibilities

• Understand the requirements of Marketing stakeholders and work with technical teams to ensure the system(s) can deliver on those requirements.
• Create automated, multi-touch, targeted prospect and customer lifecycle digital marketing campaigns
• Client management of internal stakeholders acting as an internal email consultant on email marketing best practices.
• Be accountable for quality execution and timeliness of all email projects and campaigns.
• Monitor daily email sends and data transfer processes to ensure proper execution of email programs.
• Report on the delivery of email campaigns and journeys as well as provide insight for optimization.
• Provide recommendations and input on goals, objectives, strategy and email best practices.
• Keep management in the loop on email performance against goals and objectives.
• Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Microsoft Dynamics, Google Analytics)
• Recommend marketing automation and email build best practices, troubleshoot issues, and ensure adherence to development standards, compliance regulations, and accessibility guidelines.