Marketing Automation Specialist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the email marketing engine end to end, from building to testing, deploying, and optimizing automated campaigns across segments and journeys.

  • Email program ownership: build, test, and deploy campaigns and automated flows in our marketing automation platform.
  • QA and delivery: ensure accurate rendering across devices and inboxes, manage segmentation, scheduling, and validation.
  • Cross-team optimization: analyze performance, collaborate with creative, product, and analytics to drive improvements and reporting.

Job Description

Responsibilities

  • You will build, test, and deploy marketing emails, nurture campaigns, and automated programs within our marketing automation platform
  • You will create marketing emails based on campaign requests and approved creative assets
  • You will perform QA testing on emails and campaigns to ensure accuracy across devices, browsers, and inboxes
  • You will manage audience segmentation, list uploads, suppression logic, and scheduling
  • You will collaborate with internal teams to execute campaigns
  • You will support campaign reporting and help identify opportunities for optimization
  • You will ensure campaigns follow email best practices, compliance requirements, and internal processes
  • You will troubleshoot issues related to email rendering, personalization, and automation workflows

Requirements

  • 3+ years of experience in marketing automation, email marketing, or marketing operations
  • Hands-on experience with platforms such as Marketo, Eloqua, HubSpot, or similar tools
  • Experience with HTML/CSS for email development and troubleshooting
  • Experience building and QA'ing marketing emails and automated campaigns

Benefits

  • In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
  • Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
  • Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
Avalara logo

Avalara

3.5 Glassdoor

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.

Founded in 2004
Durham, North Carolina, USA
5.8K employees (240 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$962.4K
Traffic Source Mix
Search
37.7%
Direct
55%
Referral
5.3%
Social
0.6%
Paid
1.3%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size
187 (3% of company)
Median Career Experience
17 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$841M
Last Raise
$500M
Private Equity, 4 months ago

Funding History

  • Nov 2025
    Private Equity • $500M
  • Jan 2023
    Private Equity
  • Oct 2022
    Post IPO Debt • $38.6K

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