Responsibilities

• Leads the Strategic Design and Development of Advanced Marketing Automation Initiatives
• - Serves as a lead subject matter expert for advanced marketing automation strategies and how they can be best utilized to achieve business goals, promote desired customer engagement, and generate revenue through a data-driven, multi-channel, sustained campaign approach.
• - Develops, executes, and reports on strategies and tactics to advance marketing automation capabilities/infrastructure, align with best practices and compliance requirements, and enhance channel performance.
• - Oversees all aspects of key marketing automation campaigns (including objectives, audience definition, strategy, workflow logic, campaign requirements, automation requirements, data, channel tactics, messaging and creative, KPIs and measurement structure, testing plan, resources, timeline, budget, agile execution, optimization, and compliance) to set expectations, guide plan execution, and gain leadership team consensus and support.
• - Leads audience segmentation strategy, customer journey mapping, data-based targeting, and digital channel engagement to provide optimal digital experience across various stages of the customer lifecycle.
• - Possesses exceptional acumen required to navigate and leverage customer data, technology platforms, and growth marketing processes to compliantly achieve campaign objectives.
• - Leads data-driven strategy, agile execution, and optimization through collaboration with cross-functional teams of internal and external parties (including agency partners and technology providers).
• - Constantly evaluates campaign effectiveness and makes ongoing, proactive recommendations regarding areas of optimization and ongoing evolution.
• - Develops concise executive level presentations that link digital initiatives to business priorities and/or showcase the value derived from the work.
• - Effectively manages vendor relationships, deriving maximum value from the investment to meet or exceed business objectives.
• - Oversees assigned budget and financial reporting in alignment with UPS policies, processes, and leadership needs.
• - Stays abreast of and coaches team members on marketing automation best practices through external benchmarking, conferences/webinars, etc. to influence internal policy development, strategy development, implementation, and execution.
• Leads Strategic, Creative, Data, and Technical Execution of Data-Driven Marketing Automation Campaign Deliverables
• - Provides continual thought leadership and technical guidance to evaluate strategic alternatives, determine campaign impact, recommend courses of action, and design and implement technical and non-technical solutions to meet business objectives.
• - Creates and collaborates with cross-functional teams to gain alignment on audience strategy; campaign strategy; journey strategy; messaging strategy; campaign, data, and automation requirements; creative; and measurement plan for each assigned campaign.
• - Maintains knowledge of, educates team and other groups throughout enterprise on, and ensures compliance with evolving regulatory requirements impacting email marketing and data privacy.
• - Provides training, guidance and oversight to users of marketing automation tools and/or data.
• - Manages the technical creation of all aspects of marketing automation campaigns, globally, leveraging UPS’s marketing automation tools, Databricks, and other technologies and data sources. This includes highly personalized and customized email, landing page, form, and sales alert assets; workflow logic and automation; custom scripting; audience creation and segmentation; automated scoring; automated data routing; email and data privacy compliance; campaign QA and testing; campaign approval and deployment; and reporting/dashboards.
• - Manages large-scale analysis, derives insights, and makes data-driven recommendations.
• - Measures, analyzes, reports on, and makes optimization recommendations to evaluate overall channel and campaign effectiveness.