Marketing Automation Product Owner at McGraw Hill LLC. | USA

McGraw Hill LLC.

Marketing Automation Product Owner

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive the marketing automation product roadmap and cross-functional integrations to improve customer journeys and platform value.

Own and prioritize the marketing automation roadmap and align with business goals.
Must-have: 5+ years in marketing automation or related product ownership roles.
Experience with Marketo, SFDC, or similar platforms and data analytics.

Job Description

Responsibilities

Own and manage the marketing automation product roadmap, aligning with business goals and customer experience strategy
Gather and prioritize business requirements, translating them into user stories and acceptance criteria for development teams
Monitor platform performance, campaign effectiveness, and user adoption; recommend improvements based on data insights
Ensure integration of marketing automation tools with CRM, data platforms, and other systems.
Stay current on industry trends, tools, and best practices to drive innovation and continuous improvement

Requirements

5+ years of experience in marketing automation, product ownership, or marketing technology roles
Bachelor’s degree in related field or equivalent experience
Experience with platforms such as Marketo, SFDC, or similar required.
Strong understanding of customer journey mapping and data analytics
Understanding of end-to-end software development processes and business requirements
Excellent oral and written communication
Experience managing vendor relationships
Strong project management skills, ability to juggle multiple projects and work with a variety of stakeholders and teams, including business and engineering teams
Comfortable handling multiple tasks and switching priorities and focus areas as needed

Benefits

The pay range for this position is between $80,000 - $110,000 annually.
a full range of medical and/or other benefits may be provided, depending on the position offered.
Click here to learn more about our benefit offerings.

McGraw Hill LLC.

We are a leading global education company that partners with millions of educators, learners and professionals around the world. At McGraw Hill, we believe that your diverse experiences enrich the way you learn, teach and grow. Every educator teaches differently. Every institution has a unique approach. Every learner forges their own path to become who they want to be. We know that no two journeys are the same – and support your path, wherever it may take you. Our mission is to guide you along the path to unlock your potential, no matter where your starting point may be. Through our commitment to equity, accessibility and inclusion, we foster a culture of belonging that respects and reflects the diversity of the people and communities we serve. For over 130 years, we have never stopped innovating to meet the ever-changing needs of educators and learners – and will continue to support and celebrate your efforts every step of the way.Find your path to what’s possible. Learn more at https://careers.mheducation.com/

Founded in 1900

New York, New York, USA

7.6K employees (1,730 in marketing)

www.mheducation.com