Marketing Automation Manager at Workday | Pleasanton, CA | $85/hr – $100/hr

Workday

Marketing Automation Manager

Pleasanton, CA (Hybrid)

$85/hr – $100/hrSenior Level10+ years expContract

Posted 4 months ago

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Job Summary

Drive migration and ongoing optimization of a marketing automation stack during a legacy-to-new environment cutover.

Lead the technical transfer of marketing automation assets during legacy-to-new environment cutover
Must-have: 10+ years in Marketing Automation or Marketing Operations
Standout: Experience migrating enterprise-scale marketing automation with cross-functional teams

Job Description

Responsibilities

Lead the technical transfer of marketing automation programs, assets, and logic from the legacy instance to a new environment
Actively monitor the cutover period between old and new instances to ensure complete campaign continuity and prevent lead leakage
Maintain, optimize, and scale the core marketing automation instance and foundational infrastructure
Create, maintain, and deliver clear, comprehensive documentation for marketing operations processes and platforms
Identify and implement AI-driven features that improve automation efficiency and operational workflows
Collaborate with marketing, sales, and marketing technology teams to ensure system integration and alignment with business objectives
Resolve issues related to marketing automation and lead management to ensure accurate campaign execution and tracking
Identify opportunities for automation and efficiency gains in marketing operations
Monitor data integrity and system performance throughout the migration transition

Requirements

10+ years in Marketing Automation or Marketing Operations
Demonstrated experience managing enterprise-scale marketing automation instances
Proven track record executing complex system migrations
Experience managing marketing technology stacks within complex or global organizations
Background with lead scoring and routing models
Familiarity with Adobe marketing technologies including Journey Optimizer B2B and Real-Time CDP

Preferred

Marketo certification preferred
Project management experience or certification preferred

Benefits

Benefits Offered: Medical, Dental, Vision, 401K.

Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Founded in 2015

Pleasanton, California, USA

27K employees (1,567 in marketing)

www.workday.com