Responsibilities

• Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud).
• Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset.
• Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business.
• Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud.
• Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
• You will champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR.
• Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization.
• Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
• Other responsibilities as assigned