Responsibilities

• Own and execute conversion and retention campaigns across email, push, and in-app channels.
• Write high-quality copy for different channels, segments, and lifecycle stages.
• Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows).
• Run continuous A/B tests: messages, formats, mechanics.
• Analyze campaign and funnel performance using product analytics (Mixpanel, Amplitude, etc.).
• Work closely with Product and Tech teams on in-app communication, dynamic content, and promo mechanics.

Requirements

• 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing.
• Excellent copywriting skills. You enjoy writing clear, effective texts and adapting tone for different channels and user states.
• Strong understanding of customer journey and lifecycle marketing.
• Solid experience with A/B testing: hypothesis building, experiment setup, and result interpretation.
• Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar).
• Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.).
• Experience with in-app communication: push notifications, in-app messages, inboxes, modals.
• Basic HTML/CSS knowledge for template edits.
• Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH!

Preferred

• Experience in fintech, crypto, or forex products.
• Experience with AI-assisted content or automation workflows.
• Experience with dynamic content and personalization at scale.

Benefits

• 21 working days of annual leave
• Work remotely whilst being part of a global team
• Udemy Business unlimited membership
• Professional and personal development opportunities in a fast-growing environment