Responsibilities

• Develop and manage end-to-end marketing automation workflows aligned to business goals.
• Build, deploy, and optimize email, SMS, and other automated campaigns.
• Oversee and perform audience segmentation and personalization using SQL, CDP tools, and CRM integrations.
• Contribute to journey design, lead nurturing flows, lifecycle messaging, triggers, and behavioral automation.
• Own QA, auditing, and continuous improvement for campaign logic, data integrity, and performance.
• Define and document marketing automation strategies, roadmaps, and scalable frameworks.
• Translate marketing goals into technical automation deliverables with cross-team partners.
• Lead A/B and multivariate tests to improve campaign engagement, conversion, and ROI.
• Ensure customer data hygiene, segmentation accuracy, compliance with privacy laws, and proper opt-in/out preferences.
• Analyze performance metrics (open rates, conversions, engagement) and deliver actionable insights to leadership.

Requirements

• 3+ years of technical expertise in marketing automation tools.
• 3+ years across various digital/commerce technologies and platforms.
• Experience working for/with the direct-to-consumer division of an omni-channel retailer
• Bachelor’s degree from a recognized 4-year college or university.
• Expertise with marketing automation platforms (e.g., Braze, HubSpot, Marketo, Salesforce Marketing Cloud).
• Strong knowledge of email, SMS, push and multi-channel marketing.
• Knowledge of HTML and CSS.
• Proficient in data segmentation (SQL, CDP tools) and data-driven campaign analysis.
• Experience with A/B and multi-variant testing; advanced reporting interpretation.
• Ability to translate business goals into automation logic and execution flows.