Responsibilities

• Design, build, and optimize always-on lifecycle campaigns (welcome, nurture, re-engagement, win-back).
• Develop audience segmentation and targeting strategies to increase engagement and conversion.
• Create data flows and understand data architecture to leverage in MAP.
• Partner with demand generation and sales teams to develop email campaigns that accelerate ecommerce revenue
• Build triggered and event-based campaigns (e.g., content downloads, product interest, past purchase).
• Manage Eloqua campaigns end-to-end: audience segmentation, workflow logic, A/B testing, QA, deliverability, and reporting.
• Analyze campaign performance (open, CTR, conversion, pipeline impact, etc.) and provide actionable insights.
• Drive continuous testing on subject lines, personalization, CTAs, and send cadence.
• Work with Brand/Creative to ensure messaging and design align with brand guidelines.
• Partner with Brand teams for product launches and nurture content.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required
• 5–7 years of professional experience in marketing automation or a related digital marketing role
• Hands-on experience with marketing automation platforms, with a strong preference for Oracle Eloqua

Preferred

• Proven B2B marketing experience, ideally in a technology-driven environment