Responsibilities

• Owns and maintains customer and lead lifecycle frameworks, including stage definitions, triggers, and progression logic, and supporting automation workflows for acquisition, engagement, onboarding, and retention
• Designs, builds, and optimizes marketing automation programs including email communications, nurture streams, behavioral triggers, and multi-channel campaigns to drive engagement and conversion
• Oversees segmentation, targeting, and personalization strategies ensuring accurate data flow, CRM alignment, and effective system integrations in partnership with Marketing Operations, Sales and IT
• Ensures compliance with global regulations (CAN‑SPAM, GDPR, CASL) and upholds best practices for data privacy, governance, deliverability, and platform standards
• Develops scalable templates, landing pages, and workflow documentation, establishing standards and best practices that support consistency, efficiency, and internal adoption

Requirements

• 5+ years of experience in marketing automation, lifecycle marketing, or email marketing within a B2B or multi‑channel environment.
• Bachelor’s degree in Marketing, Communications, Business, or related field
• Proven experience managing email marketing programs and marketing automation platforms
• Strong understanding of segmentation, personalization, and lifecycle marketing strategies
• Familiarity with CRM systems, integrations, and marketing data best practices
• Knowledge of email compliance laws and industry standards
• Strong analytical skills with the ability to interpret insights and optimize for performance
• Experience with A/B testing and iterative campaign improvement
• Excellent project management, attention to detail, and communication skills
• Ability to collaborate cross‑functionally and work independently in a fast‑paced environment

Benefits

• As an industry leader, we offer a competitive wage, bonus plan, and a comprehensive benefit package which includes Health, Prescription, Dental, Vision, Life, Disability, Flexible Spending, 401(k), Employee Assistance, Paid Time Off and Holidays, Wellness Program, Social Events, Community Involvement and much more! Click Here for a summary of Employee Benefits