Marketing Automation Manager at ABM US | Dunwoody, GA | $115K/yr – $125K/yr

Marketing Automation Manager

Dunwoody, GA (Hybrid)

$115K/yr – $125K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own ABM campaign architecture and scalable automation, pairing marketing and IT to deploy targeted programs while ensuring data integrity and measurable ROI through close collaboration with Marketing Analytics.

Own ABM campaign architecture, configuration, testing, and deployment to ensure scalable, best-practice automation.
Coordinate with marketing, IT, brand, agencies, and SMEs to implement and optimize campaign strategies.
Partner with Marketing Analytics to drive attribution, ROI analysis, and program effectiveness across digital channels.

Job Description

Own ABM campaign architecture, configuration, testing, and deployment to scale.
Collaborate with marketing, IT, brand, external agencies, and internal subject matter experts to deploy a successful campaign strategy.
Serve as ABM’s marketing automation expert, creating scalable processes that ensure best practices and drive operational efficiency while executing an effective campaign strategy.
Work with Marketing Analytics to evaluate program effectiveness across digital channels, focusing on data integrity, attribution measurement, campaign effectiveness, and ROI.