Responsibilities

• Build and format marketing emails in HubSpot for event promotion, registration confirmations, reminders, and post-event follow-up
• Create and publish HubSpot landing pages for webinar/event registration, applying existing templates and brand guidelines
• Build and QA HubSpot workflows to automate event communications (confirmation sequences, reminder cadences, no-show/non-clicker re-engagement, post-event nurture)
• Support list segmentation and suppression logic to ensure the right contacts receive the right communications (e.g., excluding already-registered contacts)
• Assist with basic performance tracking (open rates, click rates, registration/attendance numbers) and summarize results
• Help maintain a shared event calendar and checklist system so nothing falls through the cracks across overlapping events
• Partner with the marketing team to troubleshoot workflow issues and proofread content for accuracy and brand voice
• Occasionally support live event logistics as needed (e.g., day-of registration tracking, asset prep)

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field
• Strong attention to detail — comfortable following a process precisely and catching errors before they ship
• Basic familiarity with email marketing or CRM platforms (HubSpot experience is a big plus, but not required — we'll train)
• Comfortable working with spreadsheets to manage lists, timelines, and data
• Good written communication skills; can adapt tone for external (customer-facing) vs. internal audiences
• Organized and able to juggle multiple concurrent event timelines
• Interest in marketing automation, MarTech, or B2B/healthcare marketing is a plus

Preferred

• Experience with Canva or basic design tools
• Familiarity with GDPR/data privacy basics for contact handling
• Prior event support or webinar coordination experience