Responsibilities

• Implementing marketing campaigns.
• Drafting technical implementation docs and building them from creative briefs and project plans.
• Much of this building will be done dashboard-side in Braze Canvases.
• Optimizing platform usage, data-based triggering, and understanding user journeys are all key aspects of this role.
• Platform Execution - Architect and build complex journey flows - multi-branch, behavior-triggered, time-delayed - that respond dynamically to what users do in the app
• Create sophisticated email, SMS, and push templates using dynamic templating (in Liquid): conditional content blocks, personalized variables, abort conditions, and live data pulls
• Manage subscription and compliance workflows for SMS opt-in/opt-out, email unsubscribe, and push permission states and follow TCR regulations
• QA (Verify) every campaign before launch and own responsibility post-launch: audience spot-checks, template rendering validation, link tracking, SMS encoding, and cross-client email rendering
• Translate high-level marketing briefs into well-defined audience definitions, validating logic against actual user data before launch
• Understand CEP best practices to inform cadence of messaging, frequency capping, and prioritizing of marketing communications across lifecycle and ad-hoc campaigns

Requirements

• 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent)
• 2+ years of experience with Braze
• Deep expertise in journey/canvas building — multi-step, behavior-triggered flows with branching logic, delays, and channel mixing
• Dynamic templating skills: conditional blocks, variable logic, and live data integrations
• Experience with audience segmentation using behavioral data, custom attributes, and event properties
• Solid understanding of contact data models — user profiles, identified vs. anonymous users, subscription and consent management
• Ability to read API responses and event payloads to self-diagnose data issues without engineering support
• Liquid code proficiency
• Deep understanding of email deliverability fundamentals: list hygiene, bounce handling, unsubscribe management, and sender reputation
• Understanding of email domains/behavior and record management

Preferred

• SQL proficiency and experience working with a cloud data warehouse (Snowflake, Redshift, or BigQuery) for CRM analytics or audience building
• Background in consumer apps, marketplaces, or loyalty/rewards programs where lifecycle marketing directly drives repeat behavior
• Familiarity with how CRM data flows from a backend application via REST API or event streaming
• Experience with in-app messaging, content cards, or push notification strategy beyond transactional sends

Benefits

• Generous PTO and company holiday policy + company-paid Short Term Disability
• 100% employer-covered health and dental insurance; higher-tier and dependent coverage options available
• Vision plan available at employee cost
• Child care benefits and generous parental leave
• Dog-friendly Austin office with great views of downtown
• Daily lunches and snacks for in-office team members