Marketing Automation & Email Marketing Manager- onsite in Charlotte, NC at Carolina Cat | Charlotte, NC

Carolina Cat

Marketing Automation & Email Marketing Manager- onsite in Charlotte, NC

Charlotte, NC (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the Salesforce Marketing Cloud and Data Cloud stack to design data-driven omni-channel journeys, with end-to-end ownership of audience, campaign execution, and performance optimization.

Salesforce Tech Ownership: Own MC Email Studio/Journey Builder/Automation Studio/Content Builder and Data Cloud integrations, data quality, governance, and security.
Journey & Campaigns: Build and manage personalized customer journeys, audience segmentation, calendar planning, and lifecycle workflows.
Performance & Collaboration: Monitor deliverability and KPI performance, optimize ROI, and align with marketing, IT, and sales teams.

Job Description

Responsibilities

Serve as the primary SME for Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder) and Salesforce Data Cloud
Collaborate with our development team to design, implement, and maintain data models and integrations between Marketing Cloud, Data Cloud, and other business systems (ex. CRM, dashboards, etc.)
Develop and manage end-to-end customer journey orchestration, delivering timely and personalized omni-channel experiences
Build, test, and deploy email campaigns, perform render testing across devices, email clients, and ISPs
Manage audience segmentation, distribution list hygiene, and data imports/exports/transformations
Own the email calendar for all customer-facing and employee-facing communications, including build, testing, and approvals workflow
Implement and maintain marketing automation workflows, drip campaigns, and lifecycle journeys
Ensure data quality, consistency, and security across all marketing platforms
Develop and execute robust audience segmentation strategies grounded in customer data and business objectives
Optimize campaigns for maximum impact and ROI, leveraging data and analytics
Streamline email communication strategy to ensure succinct, relevant messaging with clear calls-to-action
Monitor and analyze campaign performance against key KPIs (deliverability, open rate, click rate, bounce rate, unsubscribe rate, revenue) and report findings and recommendations to leadership
Collaborate with marketing, divisional, IT, and sales teams to align integrated marketing strategies and execution
Interpret business needs into technical requirements for journey and campaign builds
Develop a strong business acumen for Carolina Cat’s products, offers, services, and business practices
Stay current on Salesforce Marketing Cloud and Data Cloud feature releases, best practices, and industry trends
Monitor evolving email deliverability rules, design trends, and emerging technologies to enhance digital marketing effectiveness
Troubleshoot and resolve technical issues related to data, integrations, and campaigns
Other duties as assigned.

Requirements

4-year degree in marketing, design, communications, business administration or a related field is required
3+ years of progressive, hands-on experience in marketing automation or a closely related digital marketing role is required
Deep knowledge of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder) and Data Cloud is required
Experience with Salesforce Data Cloud and data unification strategies strongly preferred
Proven experience developing and executing omni-channel marketing automation programs
Strong understanding of data modeling, data integration, and data governance principles
Proficiency in HTML/CSS required
Experience with AMPscript and SQL required
Education and/or Experience (as listed)
Salesforce Marketing Cloud Email Specialist certification required
Salesforce Marketing Cloud Consultant and/or Data Cloud certification required

Preferred

Experience with Adobe Creative Cloud (InDesign, Photoshop, Illustrator) preferred
Experience with Salesforce Data Cloud and data unification strategies strongly preferred
Adobe Creative Cloud (InDesign, Photoshop, Illustrator) preferred
Strong relationship-building skills with a proven ability to collaborate across team boundaries and functions

Carolina Cat

Since 1926, Carolina Cat has been committed to the needs of its customers by providing superior parts, service, and sales of construction equipment, power generation, and on-highway trucks. We are proud to be a part of the elite Caterpillar dealer network. Carolina Cat operates 10 locations throughout western North Carolina serving the following industries: Agriculture, Construction, Data Centers, Financial Services, Forestry, Governmental, Healthcare, Landfills, Landscaping, Manufacturing, On-highway Trucking, Paving, Quarries & Aggregates, and Waste.At Carolina Cat, we are proud of our nearly 100-year service to our customer partners in western North Carolina. While our organization has grown and the equipment has advanced, we have never lost sight of our family-owned values. We believe in doing what we say, getting the details right, doing the right thing, improving always, and bringing a positive attitude every day. Above all, we strive to be a trusted partner in our customer’s success. Carolina Cat is proud to be part of the Weisiger Group family of companies.Mission: We are a trailblazing organization that is built to last. Our company is rooted in history that shows we are willing to listen to customers and adapt to changing market trends. WHY WE ARE HERE -We strive to be a trusted partner in your success. -Trust is our bottom line. You can count on us, every time. -We are your partner. We bring our best. We are in it for the long haul. -Success means whatever you need to win. We always find a way.

Founded in 1926

Charlotte, North Carolina, USA

529 employees (27 in marketing)

www.carolinacat.com