Responsibilities

• Build, test, and deploy dynamic email and SMS campaigns within Salesforce Marketing Cloud using established templates, standards, and campaign requirements
• Schedule, monitor, and execute email sends to ensure timely and accurate campaign delivery
• Support the build and configuration of customer journeys in Journey Builder, ensuring proper configuration of entry sources, activities, and decision splits
• Execute and modify SQL queries in Automation Studio to support data extensions, audience segments, and advanced automations
• Apply AMPscript and dynamic content to deliver personalized, data-driven communications
• Execution of QA processes for email and journey builds, ensuring flawless execution.
• Partner with cross-functional teams to translate campaign requirements into scalable technical builds
• Maintain and document integrations between SFMC and other platforms (CRM, analytics, data pipelines, etc.)
• Contribute to process automation and technical improvements across marketing operations