Responsibilities

• Design and execute inbound and outbound marketing programs aligned with revenue priorities.
• Build and optimize lead nurture workflows in HubSpot from concept through deployment.
• Develop segmentation logic and audience targeting strategies.
• Establish lifecycle stage progression in collaboration with Sales leadership.
• Architect outbound email sequences and supporting automation.
• Build workflows, sequences, lists, and automation logic end-to-end in HubSpot.
• Conduct QA and testing of all campaign logic prior to launch.
• Partner with Business Intelligence to develop performance dashboards tied to marketing programs.
• Monitor campaign data and continuously optimize automation and messaging.
• Maintain documentation and SOPs for all marketing automation processes.

Requirements

• 4–6 years of B2B marketing experience.
• Minimum 3 years of hands-on HubSpot workflow and automation build experience (required — candidates should be prepared to walk through specific examples).
• Proven track record building multi-step workflows, segmentation logic, and automated nurture programs in HubSpot.
• Strong analytical mindset with experience interpreting campaign performance data.
• Comfortable working cross-functionally in a fast-paced environment.

Preferred

• Experience working with paid media teams is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred; equivalent hands-on experience accepted.