Marketing Automation & Communications Manager at Happy Medium | Des Moines, IA

Marketing Automation & Communications Manager

Des Moines, IA (On-site)

Salary Not AvailableManagerPart time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own and architect EverDwell\'s email automation and LinkedIn presence, delivering architecture-driven sequences for users, admins, and prospective clients, with independent copywriting and measurement of engagement and pipeline impact.

Design and own triggered sequences for three audiences, with platform setup, segmentation logic, and ongoing optimization.
Build scalable, behavior-based nurture and engagement tracks for users and warm prospects to shorten the sales cycle.
Lead LinkedIn presence and independent copywriting to drive credible pipeline-level visibility among the right buyers.

Job Description

Responsibilities

Build the email automation system
Design and build triggered sequences for three distinct audiences — end users of the platform, platform administrators, and prospective clients. You'll own the platform setup, segmentation logic, trigger conditions, copy, and ongoing optimization. This is architecture work, not campaign work.
Write all of it
Onboarding sequences, product update announcements, engagement nudges, survey requests, sales nurture emails, LinkedIn posts. You're producing the copy independently — not briefing an agency or managing a writer. Strong, clear writing is non-negotiable for this role.
Keep platform users active and engaged
Build the ongoing communication track for active platform users — feature updates, behavioral nudges, performance reminders, and certification program communications. The goal is improving user behavior at scale without requiring human time for every interaction.
Support the sales pipeline
Build and manage nurture sequences for warm prospects. Automate conference follow-ups. Create content that keeps EverDwell visible between founder touchpoints. Your job is to compress the sales cycle by making sure prospects never go cold.
Own LinkedIn
Manage the company page and support founder content. LinkedIn is our only social channel — our buyers live there. Consistent, credible presence builds pipeline. Vanity metrics don't matter here; what matters is whether the right people are seeing and responding to the content.

Requirements

You've built automated email sequences from scratch — not just sent campaigns. You understand triggers, segmentation, and behavior-based logic in platforms like HubSpot, ActiveCampaign, or Klaviyo.
You write well and you write independently. You don't need a copywriter — you are the copywriter.
You've been the whole marketing department at a small company. You built the systems and wrote the content because there was no one else. That experience matters more than a big-company resume.
You think in audiences, not blasts. You understand that what a new user needs to hear is different from what a dormant user needs to hear is different from what a warm prospect needs to hear.
You measure what matters. Open rates, click rates, sequence completion, pipeline influence — you know how to report on whether the work is actually working.

Preferred

Bonus: experience in B2B SaaS, government, financial services, or mission-driven organizations. You already know how to write for audiences who don't respond to hype.

Happy Medium

Happy Medium is a creative sanctuary.A place where small expressions—an artwork, a story, a thought—become ripples.We believe in the butterfly effect of art: that a single piece can shift someone’s day, that sharing truthfully makes space for others to do the same, and that beauty is its own kind of medicine.This is a home for art, mindfulness, community, and slow revolutions.Right now, we’re exploring:✦ Stories as tools for healing — because even our smallest, quietest days carry wisdom.✦ Art as a mirror — to help us pause, remember, and come home to ourselves.✦ Connection as creation — building with others, not for attention, but for belonging.We’re not in a rush. But we’re here.And we’re building something that might just change everything.

Founded in 2023

Philadelphia, Pennsylvania, USA

1 employees