Responsibilities

• Become the platform SME for Structured, completing onboarding with the platform team to understand capabilities, templates, workflows, and roadmap.
• Define and implement a governance model for how client TPM and Bridge Partners teams use the platform, including roles, responsibilities, and quality standards.
• Train and enable stakeholders across the client and Bridge Partners to effectively execute campaigns within Structured, including ongoing support and knowledge sharing.
• Execute marketing campaigns within automation platforms, including building landing pages, eBooks, emails, and other assets using Structured templates and similar systems.
• Provide guidance on campaign build best practices, ensuring consistent, scalable, and high-quality outputs across teams.
• Partner with Structured to stay current on platform enhancements and roadmap updates, then translate those updates into actionable guidance for stakeholders.
• Maintain proper asset management practices and troubleshoot technical issues within the platform as they arise.
• Manage incoming campaigns, coordinate timelines, and set expectations with stakeholders across multiple teams.
• Apply sound design and marketing judgment to ensure campaigns align with B2B marketing best practices.
• Identify issues in templates, workflows, or assets and proactively drive resolution rather than executing blindly.

Requirements

• Strong experience with marketing automation and drag-and-drop tools such as Structured, HubSpot, Mailchimp, Salesforce Marketing Cloud, or Marketo.
• Ability to quickly become a platform expert and translate technical capabilities into practical guidance for business users.
• Experience defining or operating within governance models for marketing platforms or campaign execution.
• Strong project and program management skills to balance multiple campaigns, stakeholders, and deadlines.
• Proven ability to train, enable, and influence cross-functional teams.
• General design and marketing awareness, including understanding of CTA hierarchy, whitespace, type, and logo treatment.
• Solid understanding of B2B marketing fundamentals and partner marketing dynamics.
• Strong problem-solving mindset with the ability to identify root causes and improve processes.
• Ability to learn new platforms quickly and adapt to evolving marketing technologies.

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Commuter Plan
• Paid Basic Life/AD&D coverage
• Voluntary Life/AD&D coverage
• 401k Matching
• Employee Discount Programs
• Employee Assistance Program