Marketing Automation Analyst at Kwik Trip, Inc. | La Crosse, WI | $22/hr – $33/hr

Kwik Trip, Inc.

Marketing Automation Analyst

La Crosse, WI (On-site)

$22/hr – $33/hrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own CRM and marketing automation across Salesforce Marketing Cloud and CDP/Data Cloud, focusing on scalable data modeling, cross-channel campaigns, and robust integrations.

Own CRM architecture and data governance to enable personalized journeys across email, SMS, push, and mobile apps.
Lead SQL/SoQL driven segmentation and journey optimization with analytics partnership.
Guide data integration strategies and ETL pipelines with IT and Analytics to support lifecycle marketing and analytics.

Job Description

Responsibilities

Design, build, and optimize advanced customer journeys and lifecycle programs in Salesforce Marketing Cloud (Journey Builder, Automation Studio and Contact Builder)
Serve as a subject matter expert (SME) for CRM and marketing automation platforms, including Salesforce Marketing Cloud and CDP/Data Cloud
Architect and manage data models, data extensions, and segmentation frameworks to support scalable personalization
Lead development and optimization of cross-channel campaigns (email, SMS/MMS, push, mobile app)
Own and improve data integrations between Salesforce Marketing Cloud and upstream systems (CDP, data warehouse, APIs)
Write and optimize complex SQL/SOQL queries for segmentation, campaign execution, and analytics
Define and enforce data governance, data quality, and platform best practices across the MarTech ecosystem
Troubleshoot and resolve system, data, and campaign issues, including root cause analysis across integrated platforms
Lead testing strategies (A/B and multivariate testing) and continuously optimize campaign and journey performance
Partner with IT and Analytics teams to design and support ETL processes, data pipelines, and system integrations
Provide technical guidance and mentorship to junior analysts and team members
Support vendor evaluations, platform enhancements, and MarTech roadmap development
Translate business needs into technical requirements, workflows, and scalable solutions

Requirements

Bachelor’s degree in Marketing, Computer Science, Data Analytics, Information Systems, or related field
4+ years of experience working with CRM systems and marketing automation platforms
Advanced experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, data model design)
Strong expertise in SQL and relational databases
Experience with Customer Data Platforms (CDP), including Salesforce Data Cloud or similar
Solid understanding of data modeling, ETL processes, and data integration patterns
Experience working with APIs and system integrations
Strong experience with customer segmentation, lifecycle marketing, and personalization strategies
Ability to analyze large datasets and deliver actionable insights that influence strategy
Strong problem-solving skills with the ability to work across complex systems and dependencies
Excellent communication skills, able to translate technical concepts for non-technical stakeholders

Preferred

Salesforce certifications (Marketing Cloud Consultant, Administrator, Email Specialist)
Experience with data warehousing platforms (Snowflake, BigQuery, etc.)
Familiarity with BI and reporting tools (Power BI, Tableau, Looker)
Experience with marketing attribution, performance measurement, and analytics frameworks
Experience working in a loyalty or high-volume customer marketing environment

Kwik Trip, Inc.

3.9 Glassdoor

Our Mission: To serve our customers and community more effectively than anyone else by treating our customers, co-workers, and suppliers as we, personally, would like to be treated and to make a difference in someone's life.Kwik Trip is unique in the convenience store industry. Family-owned, we treat our associates and guests like family. Since we first opened our doors to guests in 1965, we’ve put down strong roots in the communities we serve. As we have grown, we’ve added new and fresh abilities to offer the high-quality products at a low price by making many of the things we sell ourselves, keeping costs low and eliminating the middleman’s markup.If you are interested in working for a company that is a leader in its industry, promotes from within, offers flexible work schedules and health benefits to all eligible co-workers, and shares an unheard of 40% of pre-tax profits with all of its co-workers, we’d love to hear from you. -40% Profit Sharing -401k Program -Year-End Bonuses -Vacation Pay -Holiday Pay -Medical Insurance -Dental Insurance -Disability Insurance -Accident & Cancer Insurance -Life Insurance -Vision Plan -Prescription Cards -Medical Reimbursement Accounts -Dependent Care Accounts -Sick Pay -Wellness Program -Employee Assistance Program

Founded in 1965

La Crosse, Wisconsin, USA

9.2K employees (148 in marketing)

jobs.kwiktrip.com

78% recommend to a friend

88% CEO approval