Marketing Automation Analyst 1

La Crosse, WI (On-site)

$22/hr – $33/hrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the CRM and data-driven lifecycle stack in SFMC and data platforms, aligning data models, integrations, and cross-channel campaigns to drive personalized journeys at scale across CDP and data warehouse.

  • Architect data models, data extensions, and segmentation to enable scalable personalization and precise targeting.
  • Lead cross-channel campaign execution (email, SMS, push) and testing strategies (A/B/multivariate) with IT and Analytics for ETL and integrations.
  • Mentor junior analysts and translate business needs into technical specs for MarTech roadmaps.

Job Description

Own the CRM and data-driven lifecycle stack in SFMC and data platforms, aligning data models, integrations, and cross-channel campaigns to drive personalized journeys at scale across CDP and data warehouse.

  • Architect data models, data extensions, and segmentation to enable scalable personalization and precise targeting.
  • Lead cross-channel campaign execution (email, SMS, push) and testing strategies (A/B/multivariate) with IT and Analytics for ETL and integrations.
  • Mentor junior analysts and translate business needs into technical specs for MarTech roadmaps.
Kwik Trip logo

Kwik Trip

3.9 Glassdoor

Our Mission: To serve our customers and community more effectively than anyone else by treating our customers, co-workers, and suppliers as we, personally, would like to be treated and to make a difference in someone's life.Kwik Trip is unique in the convenience store industry. Family-owned, we treat our associates and guests like family. Since we first opened our doors to guests in 1965, we’ve put down strong roots in the communities we serve. As we have grown, we’ve added new and fresh abilities to offer the high-quality products at a low price by making many of the things we sell ourselves, keeping costs low and eliminating the middleman’s markup.If you are interested in working for a company that is a leader in its industry, promotes from within, offers flexible work schedules and health benefits to all eligible co-workers, and shares an unheard of 40% of pre-tax profits with all of its co-workers, we’d love to hear from you. -40% Profit Sharing -401k Program -Year-End Bonuses -Vacation Pay -Holiday Pay -Medical Insurance -Dental Insurance -Disability Insurance -Accident & Cancer Insurance -Life Insurance -Vision Plan -Prescription Cards -Medical Reimbursement Accounts -Dependent Care Accounts -Sick Pay -Wellness Program -Employee Assistance Program

Founded in 1965
La Crosse, Wisconsin, USA
9.2K employees (148 in marketing)
78% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$281.9K
Traffic Source Mix
Search
32.6%
Direct
53.4%
Referral
10.6%
Social
1.6%
Paid
1.6%

Headcount Trend

Current headcount: ~9.2K

Marketing Team

Marketing Team Size
82 (1% of company)
Marketing Roles Posted (Last 30 Days)
4

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