Responsibilities

• Assist the Director of Marketing in developing and executing integrated marketing strategies across digital channels
• Manage and grow Bluegrass Lending’s social media presence, with a focus on Meta (Facebook & Instagram)
• Plan, launch, and optimize paid advertising campaigns on Meta Ads Manager
• Execute cold email and SMS outreach campaigns, including copywriting, list management, and performance tracking
• Integrate and maintain marketing tools and AI-driven systems to streamline workflows and improve efficiency
• Monitor and report on key marketing KPIs through dashboards and analytics platforms
• Translate data insights into actionable recommendations for the marketing team
• Collaborate with internal teams to ensure consistent brand messaging across all touchpoints
• Stay current on industry trends, platform updates, and emerging marketing technologies

Requirements

• Minimum 2 years of experience in a marketing role
• Hands-on experience with Meta Ads Manager and organic social media management
• Familiarity with cold email platforms and SMS marketing tools
• Experience working with AI-driven marketing tools and system integrations
• Proficiency in reading and interpreting marketing dashboards and analytics
• Strong written and verbal communication skills
• Highly organized with the ability to manage multiple projects simultaneously
• Self-starter mentality with a results-oriented mindset

Preferred

• Experience in financial services, lending, or fintech
• Familiarity with CRM platforms and marketing automation tools
• Basic design skills (Canva, Adobe, etc.)
• Experience with A/B testing and conversion rate optimization

Benefits

• Direct mentorship from senior leadership
• Collaborative, in-office team environment in Louisville, KY
• Exposure to cutting-edge marketing tools and AI systems