mtheory is a manager services company offering a marketing, strategy, and operations infrastructure designed to serve artists and artist managers.mtheory employs a holistic approach to artist development, combining product and campaign management, streaming strategy and release planning, social media and content strategy, tour marketing, production and logistics, eCommerce, D2C, CRM, and audience growth, advertising and data analysis, A.I. and other groundbreaking technology – all of it geared to nurturing engaged fanbases, maximizing revenue, and building long-term artist careers.mtheory was founded in 2010 and has offices in Nashville, New York, and New Orleans.