Responsibilities

• Serving as the creative marketing leader driving best-in-class consumer experiences
• Leading internal and external agency briefing and creative development
• Managing campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time and within budget parameters
• Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs
• Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting
• Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed
• Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch
• Contributing innovative and creative ideas as well as channel best practices
• Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as Product and Marketing Strategy team; Agencies for creative development and execution; Modeling team, list team and list brokers to influence and coordinate targeting; Analytics team to report campaign results and campaign optimization recommendations; Print/Production/Fulfillment Agencies (and or liaison); Legal and Compliance for approval of all marketing content