Responsibilities

• Execute and contribute to demand generation campaigns including nurtures and account-based marketing programs
• Own the monthly company newsletter including coordination, build, deployment, and performance tracking
• Contribute to product marketing efforts including messaging, use cases, launch support, and sales enablement materials
• Help translate product capabilities into clear, market-ready stories and content across channels
• Support account-based marketing initiatives in partnership with Marketing and Sales
• Assist with cold prospecting campaigns through messaging, segmentation, campaign setup, and reporting
• Explore and test new channels, formats, or campaign ideas to drive engagement and pipeline contribution
• Track performance and share insights to improve effectiveness over time
• Take on additional marketing initiatives as priorities evolve

Requirements

• 4+ years of experience in B2B marketing, demand generation, or related roles
• Experience supporting or executing email campaigns, newsletters, and marketing programs
• Comfort working across both campaign execution and content or messaging development
• Familiarity with marketing tools such as HubSpot or similar platforms
• Interest in product marketing and translating complex products into clear messaging
• Ability to manage multiple projects and priorities in a fast-paced environment
• Self-starter mindset with curiosity and willingness to try new approaches
• Strong communication skills and comfort working cross-functionally