Responsibilities

• Assist in developing and implementing digital marketing campaigns across social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.
• Conduct keyword research and utilize SEO tools to optimize website content, improving search engine rankings and visibility.
• Manage content creation for blogs, email marketing, and social media posts that align with brand voice and marketing goals.
• Support the setup and management of paid advertising campaigns using Google Ads, Facebook Advertising, and other SEM platforms.
• Use analytics tools like Google Analytics and marketing automation software to monitor campaign performance and generate insights for continuous improvement.
• Assist in performance marketing efforts aimed at increasing conversions and optimizing user experience on e-commerce sites.
• Contribute to the development of email marketing campaigns, segment audiences effectively, and analyze campaign metrics for success.
• Support B2B marketing initiatives by creating compelling copywriting materials tailored for professional audiences.

Requirements

• Experience with SEO tools, Google Ads (formerly Google AdWords), Google Analytics, and SEM strategies.
• Strong understanding of digital marketing channels including social media management and content creation.
• Excellent copywriting skills with the ability to craft engaging messages tailored for diverse audiences.
• Experience with conversion optimization techniques to improve user engagement and sales performance.
• Ability to analyze data using analytics tools to inform strategic decisions and improve campaign effectiveness.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• A background in social media marketing, email marketing, or e-commerce is preferred but not required.

Preferred

• A background in social media marketing, email marketing, or e-commerce is preferred but not required.