Responsibilities

• Tracking Implementation & QA
• Implement and maintain tracking using Google Tag Manager (GTM) and GA4
• Support event tracking, data layer validation, and measurement setup across client websites
• QA and troubleshoot tracking issues using browser tools and platform debugging tools
• Ensure accurate deployment of marketing pixels and conversion tracking across platforms
• Reporting & Data Visualization
• Build and maintain dashboards in Looker Studio (and similar tools)
• Translate client goals into clear, actionable reporting frameworks
• Ensure reporting consistency, accuracy, and usability across accounts
• Support recurring reporting and identify opportunities to improve clarity and efficiency

Requirements

• 2–4 years of experience in digital analytics, marketing analytics, or similar roles
• Experience with Google Analytics (GA4) and Google Tag Manager (GTM)
• Experience building dashboards in Looker Studio or similar visualization tools
• Understanding of event-based tracking, conversions, and marketing measurement concepts
• Experience QA’ing and troubleshooting tracking implementations
• Strong attention to detail and commitment to data accuracy
• Ability to manage multiple client priorities and deadlines
• Clear communication skills, especially explaining data to non-technical stakeholders
• Ability to translate complex and often siloed data into actionable insights

Preferred

• Experience with offline conversion uploads or CRM to ad platform integrations
• Familiarity with data layers and basic JavaScript for tagging/debugging
• Experience working with paid media or SEO teams in a marketing environment
• Exposure to tools like BigQuery, though not required for hands-on use
• Experience working in an agency environment
• Familiarity with consent management and privacy-aware tracking
• Experience with additional BI tools (Tableau, Power BI, etc.)
• Basic SQL knowledge for light data validation or exploration
• Experience with A/B testing or CRO measurement

Benefits

• Marcel offers a competitive salary, comprehensive benefits, and a flexible, collaborative work environment.
• You’ll have meaningful autonomy, influence how analytics is delivered to clients, and help shape the future of Marcel’s analytics practice.