Responsibilities

• Develops, maintains, and communicates marketing analytics dashboards, reports, and performance measurement tools to support data-informed decision making across marketing, enrollment, and institutional marketing initiatives
• Analyzes marketing, enrollment, audience, website, campaign, and engagement data to identify trends, opportunities, risks, and actionable recommendations
• Build and continuously enhance the University's marketing analytics capability by establishing reporting frameworks, performance measurement standards, dashboards, processes, and best practices that support long-term organizational effectiveness.
• Supports continuous optimization of marketing strategies, campaigns, tactics, messaging, channels, and audience targeting through performance analysis and insight development
• Partners with marketing team members and stakeholders to evaluate marketing effectiveness, establish performance metrics, and improve outcomes through data-informed recommendations
• Synthesizes and communicates analytics findings through reports, presentations, dashboards, and consultations that translate complex information into actionable insights
• Develops and promotes reporting standards, performance measurement frameworks, analytics best practices, and data governance processes
• Collaborates with marketing, enrollment, and institutional stakeholders to identify analytics, reporting, and decision-support needs and contributes to strategic planning efforts
• Conducts primary and secondary market and consumer research to support audience understanding, and inform marketing strategy development, institutional planning, and decision making
• Collects, analyzes, and interprets qualitative and quantitative research data and communicates findings and recommendations to stakeholders

Requirements

• Bachelor's degree in marketing, market research, business, communications, statistics, data analytics, social sciences, or a related field.
• A minimum of three (3) years of professional experience in marketing analytics, data analytics, market research, consumer insights, business intelligence, or a closely related field.
• Experience collecting, integrating, analyzing, and interpreting quantitative and qualitative data from multiple sources to support business, marketing, enrollment, or organizational decision making.
• Experience developing dashboards, reports, data visualizations, or presentations that translate complex information into actionable insights and recommendations.
• Experience evaluating performance metrics and identifying opportunities to optimize marketing effectiveness and organizational outcomes.
• Knowledge of research methodologies, survey design, data collection techniques, and analytical best practices.
• Strong analytical, critical thinking, and problem-solving skills.
• Demonstrated ability to manage multiple projects, priorities, and deadlines simultaneously.
• Strong written, verbal, and presentation communication skills, including the ability to communicate technical concepts to non-technical audiences.
• Demonstrated ability to work collaboratively with diverse stakeholders and cross-functional teams.

Preferred

• Experience building or significantly expanding marketing analytics, reporting, research, or business intelligence capabilities, including developing new processes, dashboards, frameworks, or measurement strategies.
• Experience partnering with stakeholders to translate business needs into analytics, reporting, and research solutions.
• Demonstrated ability to build collaborative relationships and serve as a trusted advisor across functional teams and organizational levels.
• Experience analyzing and optimizing marketing, communications, enrollment, or audience engagement efforts using data and performance metrics.
• Experience with analytics, visualization, survey, CRM, or reporting platforms such as Google Analytics, Looker Studio, Tableau, Power BI, Qualtrics, Slate, Salesforce, or similar tools.
• Experience conducting audience, consumer, or marketing research, including surveys, focus groups, interviews, competitive analysis, or audience segmentation.
• Experience developing dashboards, performance measurement frameworks, and reporting standards.
• Experience supporting strategic planning, marketing strategy development, or organizational decision making through analytics and audience insights.
• Experience presenting analytics findings and strategic recommendations to leadership or executive stakeholders to inform decision making.
• Experience working in higher education, enrollment management, marketing, communications, or a similarly complex stakeholder environment.