Responsibilities

• Develop digital marketing plans consistent with clients’ business goals and strategy. Establish indicators of success, KPIs, baseline metrics and benchmarks.
• Manage and optimize Google Analytics 4 (GA4) implementations, conversion tracking, event measurement frameworks, and dashboard reporting.
• Administer and maintain Google Tag Manager (GTM) configurations, including tag deployment, pixel management, conversion tracking, and data layer requirements.
• Support digital advertising executions in platforms such as Google; trafficking and supporting paid campaigns by external vendors.
• Assist with email and SMS marketing campaigns: planning, building, and sending to targeted audiences; evaluate effectiveness with A/B testing.
• Conduct SEO audits and ongoing optimization efforts; explore Generative Engine Optimization (GEO) strategies.
• Analyze data to identify trends, develop insights, and deliver analytics and marketing reports; develop dashboards using GA4, Looker Studio, etc.
• Perform content analysis and provide recommendations to improve engagement; support A/B testing and use SEO/GEO insights for content strategy.

Requirements

• 2-5+ years of digital content, digital advertising, email marketing, SMS marketing, web and content marketing (agency experience is a plus).
• Direct, hands-on experience managing digital advertising, SEM, SMS, email, web content, and integrated digital campaigns.
• Experience managing paid campaigns using Google platforms, including SEM, responsive display, in-app, Play, etc (App store advertising is a plus).
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, event configuration, attribution modeling, UTM governance, and reporting platforms such as Looker Studio.
• Experience with data connectors such as SuperMetrics and Windsor.ai for dashboard development. BigQuery experience is a plus.
• Experience building trigger campaigns within CRM tools is a plus.
• Strong ability to translate marketing and website data into actionable recommendations.
• Passion for experimenting and researching to leverage AI on the job and truly make it an integral part of your methodology.

Preferred

• Agency experience is a plus
• BigQuery experience is a plus
• App store advertising experience is a plus
• Experience with earned media is a plus
• Familiarity with structured data/schema markup and emerging AI search optimization (GEO) practices is strongly preferred

Benefits

• 3 weeks PTO for starters. You gain more with tenure. And if you’re really big in to PTO, you can even trade back some salary for more.
• 100% company-paid medical, dental, and vision insurance. (50% for qualifying dependents.)
• Paid family leave for men and women (including PTO plus short and long term disability options.)
• ~1 Day per week telework
• 3% retirement plan matching (plus access to a financial advisor).
• Home buyer help (including a $1200 closing credit)
• Mobile phone reimbursement
• Company-supplied PC or Mac laptop.
• Charitable contribution matching
• Tax-free metro benefits