Marketing AI Program Manager-Executive Director-Performance Marketing

Wilmington, DE (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Coordinate and govern AI POCs across the CMO organization and Lines of Business, oversee the Marketing AI Sandbox, and scout external AI solutions to drive controlled innovation that aligns with business priorities.

  • Own POC coordination and governance across sponsors, onboarding, and approvals.
  • Link Sandbox pilots to graduation criteria and measured outcomes, reporting status up the chain.
  • Scout and evaluate marketplace AI solutions in collaboration with Corporate Development and Technology Strategy.

Job Description

Responsibilities

  • Own the coordination of AI Proof of Concepts (POCs) across the Chief Marketing Officer’s organization and the Lines of Business (LOBs).
  • Provide oversight and guidance for POCs within Carla’s organization, supporting sponsors through onboarding and approval processes.
  • Track and monitor all ongoing (LOB) POCs to prevent duplication, ensuring alignment and efficiency across the firm.
  • Evaluate the appropriateness of LOB POCs, ensuring platform capabilities are developed within the Center when necessary.
  • Lead the oversight and business management of the new Marketing AI Sandbox, coordinating pilot programs, defining graduation criteria, and measuring program success.
  • Serve as the central point of contact for all Sandbox activities, ensuring seamless execution and alignment with business objectives.
  • Scour the marketplace for innovative AI solutions and potential partnerships, working closely with Corporate Development and Technology Strategy to source and evaluate new opportunities.
  • Drive clear, consistent, and timely communication of AI program status across all levels of the organization—up, down, and sideways.
  • Prepare and deliver updates, reports, and presentations to stakeholders, ensuring transparency and alignment.

Requirements

  • 10+ years’ experience in program management at the executive level, within marketing, technology, or AI-driven environments.
  • Exceptional organizational and stakeholder management skills, with the ability to juggle multiple high-impact initiatives.
  • Superior communication skills, both written and verbal, with a knack for translating complex topics into clear, actionable insights.
  • Proven track record partnering with Technology, Data/Analytics, Legal/Compliance, Privacy, Controls, and Risk to deliver controlled innovation.
  • A passion for innovation and a keen eye for emerging trends in AI and marketing technology.
  • Excellent communication, facilitation, and stakeholder management skills
  • Experience collaborating with cross-functional teams and external partners

Preferred

  • Advanced degree preferred
  • Experience leading AI or technology-driven innovation projects at scale, preferably in a Financial Services or Marketing context
  • Demonstrated ability to measure and articulate business impact of initiatives
  • Experience in market scouting and solution evaluation; partnership development in collaboration with Corporate Development and/or Technology Strategy.
  • Familiarity with martech ecosystems and delivery environments (e.g., email marketing operations, digital channels, content workflows)

Benefits

  • comprehensive health care coverage
  • on-site health and wellness centers
  • a retirement savings plan
  • backup childcare
  • tuition reimbursement
  • mental health support
  • financial coaching and more

Marketing Team

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