Marketing Advisor-North

Cincinnati, OH (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own event, PR, and content execution across a mixed marketing mix to drive attendance, feedback, and brand consistency in a logistics-focused business.

  • Event ownership: plan, execute, and analyze internal and external events, symposiums, and tradeshows.
  • Content and PR: coordinate social content plus press and storytelling to stay on brand and messaging across stakeholders.
  • Cross-functional collaboration: align with sales, design, and operations to control budgets, schedules, and impact metrics.

Job Description

Responsibilities - Plan and execute internal and external marketing events, symposiums, and tradeshows - Coordinate post-event follow-up, including gathering feedback and analyzing event success. - Manage budgets and track expenses - Oversee promotional item orders, research the best deals and suppliers, and maintain brand consistency - Consistently develop social media content. Collaborate with clients and internal stakeholders to curate and share engaging content. - Public Relations: Craft press releases, award submissions, and news stories and share them with the media and internal stakeholders. Act as a liaison between internal teams, clients, media outlets, and the public. Ensure clear, cohesive, and effective messaging for all stakeholders. - Work with the strategic marketing manager to execute marketing plans to support business objectives. - Sales Support: Craft PowerPoint presentations to showcase our strengths and capabilities for client meetings and new business pitches. Work with the sales team to create and maintain printed sales collateral that adheres to corporate brand guidelines. - Marketing Boots on the Ground: Assist in finding business unit needs amongst teams providing logistics, trucking, and crane services in Texas. Conduct meetings with business units, document needs, and report them to marketing management. - Email/Text Marketing. Assist in maintaining our email marketing platform, HubSpot CRM and automated text platform for the purpose of sending communications to prospects, customers, and employees. Craft engaging content to support communication initiatives. - Reporting: Assist with tracking and reporting on the effectiveness of campaigns and communications efforts using KPI’s, making data-driven recommendations for improvement. - Teamwork: Collaborate cross-functionally with design, web, and video production teams to ensure consistent messaging and brand presentation across all marketing materials. Requirements - Minimum of 2 years of experience in a marketing or event planning role. - Strong verbal and written communication skills. - Proficient in digital marketing best practices and strategies, with a focus on social media. - Ability to work independently and efficiently on multiple projects to meet deadlines. - Strong project management abilities with an emphasis on meeting deadlines in a fast-paced environment - Comfortable interacting with all levels of staff, from C-Suite executives to operational teams, as well as blue-collar employees. - Available to work flexible hours before, during and after events. - Experience coordinating events, symposiums, and tradeshows - Excellent project management and communication skills - Ability to work well under pressure and handle multiple tasks simultaneously - Transportation and Logistics industry experience a plus Nice_to_have - Transportation and Logistics industry experience a plus Benefits How_to_apply About_company - Join a multidisciplinary marketing team at a dynamic, woman-owned transportation and logistics leader based in McDonough, GA. - The Bennett Family of Companies is seeking a highly organized and detail-oriented Marketing Advisor to join our team. - The Bennett Family of Companies is based in McDonough, GA and supports 14 affiliated operating companies. Other
Bennett Family of Companies logo

Bennett Family of Companies

Bennett is one of the world's leading transportation and logistics companies, conducting business through a worldwide network of business partners. Our people and their commitment to excellence drive our success—by operating responsibly, executing with efficiency, applying innovative technologies and capturing new opportunities for profitable growth. We are involved in virtually every facet of the transportation and logistics industry. For more than 45 years, Bennett has been a provider of: specialized freight transportation, heavy haul transport, commercial building transportation, flatbed transportation, crane and rigging services, recreational vehicle transportation, 3PL & 4PL logistics, warehouse management, supply chain solutions, and government specific transportation services.Marcia G. Taylor, Bennett’s president and CEO has staked her claim as an industry innovator, receiving numerous and continuous accolades, which include being named 2012’s #1 Woman Owned Business by Atlanta Business Chronicle. Mrs. Taylor and the nationwide team of more than 3,000 contractors, agents and employees have developed Bennett and its related entities into a multi-faceted system of innovative transportation and logistics service companies.

Founded in 1987
McDonough, Georgia, USA
1.2K employees

Traffic Signals

Monthly Visitors
48.6K
Monthly Google Ads Budget
$37.5K
Traffic Source Mix
Search
34.3%
Direct
55.9%
Social
9.8%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1