Marketing Account Director

USA (Remote)

$75K/yr – $95K/yrDirector/Executive5+ years expFull time

Posted 1 month ago

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Job Summary

Own the client relationship and end-to-end campaign leadership to turn client goals into measurable ROI, while coordinating cross-functional teams and leadership to unlock growth opportunities.

  • Own client relationships and satisfaction, translating business goals into aligned agency campaigns.
  • Manage end-to-end campaign execution, timelines, budgets, and deliverables to maximize ROI and drive performance.
  • Lead internal teams and coordinate with leadership, SMEs, and sales to unlock upsell opportunities and support new business pitches.

Job Description

Responsibilities

  • Responsibilities: Serve as the primary point of contact for assigned accounts, maintaining client satisfaction and engagement.
  • Responsibilities: Foster long-term client relationships by understanding their business goals and aligning agency efforts with their success.
  • Responsibilities: Provide strategic recommendations and manage expectations to ensure smooth collaboration.
  • Responsibilities: Oversee the end-to-end executions of client campaigns including project timelines/schedules, budgets, and deliverables, ensuring all are executed efficiently and successfully.
  • Responsibilities: Guide clients to achieve campaign goals and maximum ROI by providing performance data and suggestions for optimizations or new initiatives.
  • Responsibilities: Keep agency leadership informed of the status of accounts, problems/solutions, and key meetings, pulling in SMEs as needed.
  • Responsibilities: Motivate and lead internal teams through clear communication and direction, ensuring that all teams are aligned on both internal and client expectations.
  • Responsibilities: Oversee, manage and approve account invoicing, ensuring alignment with campaign monthly forecasts in effort to achieve agency financial health.
  • Responsibilities: Identify opportunities to grow existing accounts through additional services or expanded scope.
  • Responsibilities: Support new business pitches and contribute to the agency’s overall growth strategy.

Requirements

  • Requirements: 5+ years of experience in account management, marketing, or client services within an agency or marketing organization, preferably within senior living or 55+ real estate industry.
  • Requirements: Deep understanding of marketing strategy, campaign execution, and performance optimization.
  • Requirements: Strong ability to develop and present strategic recommendations to clients.
  • Requirements: Experience managing budgets, project timelines, and cross-functional teams.
  • Requirements: Proficiency in marketing analytics, CRM tools, and performance tracking.
  • Requirements: Workamajig or other robust project management software experience required.

Preferred

  • Preferred: A passion for new technology and marketing tools
  • Preferred: Preferably experience within senior living or 55+ real estate industry
Creating Results - Strategic Marketing logo

Creating Results - Strategic Marketing

Creating Results is a full-service strategic marketing, sales consulting and advertising agency that drives demand from mature consumers for lifestyle-oriented products and services, including senior living, 55+ real estate and more. Our expertise is in targeting and motivating the 40+ consumer pursuing a higher quality of life, including Baby Boomers and the Silent Generation. We use data-driven, creative solutions to build brands, drive leads and improve your marketing ROI.Clients national, international. Industries served include (but not limited to): senior housing, 55+ real estate, travel and hospitality, healthcare, financial services.

Founded in 1993
Woodbridge, Virginia, USA
20 employees (6 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Monthly Google Ads Budget
$293
Traffic Source Mix
Search
30.1%
Direct
45.7%
Referral
8.8%
Social
13.7%
Paid
1.4%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
3 (15% of company)